Over the past year, the Climate Council has continued to go from strength to strength. Our 2018 Annual Report details our big wins and major projects for the period. It provides a snapshot of the work that we do from the bottom up.
The Climate Council is a go-to organisation on climate change and extreme weather issues. Over the past year, we have extended our reputation as a trusted and reliable organisation to include communication and commentary on energy issues. This reputation has secured us more than 38,000 items on climate change, renewable solutions and energy, in the media. This is worth over $97 million in ad coverage to date.
Strategic Priorities
To achieve this, the Climate Council has focused on three strategic priorities:
- Consistently communicate the localised impacts of extreme weather events and educate Australians on how they are influenced by climate change.
-
Build a strong narrative on solutions to climate change, capturing the public’s imagination on the possibilities of renewable energy and the need to rapidly transition away from fossil fuels.
-
In the absence of federal action on climate change, provide local councils and communities with the tools and skills to enact change from the bottom up.
Activities
The Climate Council has retained its position as the number one organisation communicating on climate nationally. We have more media mentions than the next four organisations combined, and boast four of the top five climate change spokespeople. When combined with our prolific social media output, this means that many, many people have heard from us many, many times, which is exactly how public opinion is shaped.
The backbone of the Climate Council’s communications continues to be the release of timely, science-based publications. With dozens and dozens of publications now under our belt, these are the primary vehicle through which we educate Australians across the nation on the science, impacts, and solutions to climate change. The reports also form the basis through which we continue to brief key stakeholders.
We would like to our amazing community of supporters, who have been, and continue to be, the lifeblood of our organisation. Your power enables us to achieve all this and more, so thank you for your ongoing support.
For more details about our achievements over the past year, please download our 2018 Annual Report.
DOWNLOAD THE REPORT
